If the content marketing industry remains focused on three pillars, authority, social, or AI-assisted content, then the future looks bright. This article will discuss how each of these pillars can play a critical role in 2018 content marketing.
AI-assisted, content produced by humans
AI is an emerging frontier in content marketing for many businesses. AI can create content for the internet, and it can interpret past behavior and draw conclusions from that data. YouTube uses several AI algorithms that determine user preferences and provide recommendations. Silby, for example, can identify spam emails. A variety of AI-assisted content examples include product descriptions and financial reports. AI is not yet an alternative to human-produced content. However, there are many benefits for both consumers and businesses.
User-generated content
If you're not sure what user-generated content (UGC) is, then let's look at a couple of examples. UGC is an excellent tool for brands such as Anthropologe. These brands combine professional-styled images of their products with photos taken by customers. One post features a model in an Anthropologie dress, while another shows the same dress on five-foot-nine women wearing the same dress in a size four. By blending the two, they create a seamless shopping experience for their customers.
Quality content of long-form length
In 2018, it is unclear whether you will be writing longer pieces as part of your content marketing strategy. While the debate is not new about whether longform or shortform content is better for SEO, one thing is clear: longer-form articles get more traffic than shorter-form ones. SEMrush reports that articles with over 7,000 words get more traffic than articles between 900 to 1,200 words. What's more, long-form content positions your brand as a thought leader in the space.
Snackable content
It's possible to snack on content marketing in the future. But, what does that mean? This type of content gives consumers a short summary of the information. Short pieces of content are the basis for social media platforms such as Pinterest, Instagram, and Twitter. Brands can use these snippets to tell a story. Short content can also be used as a teaser, leading to more traditional content.
Personalized content
Marketers are adopting personalized content as customers become more familiar with it. Amazon and Netflix both make personalization a standard feature on their websites. Only 33 percent of marketers are doing this right. The best companies use data for personalized content. This includes browsing histories, preferences and behavior. You can then tailor your content to each visitor, maximising its effectiveness. Personalization is a powerful tool that can be used to your advantage.
FAQ
What is the difference between content marketing and content creation?
Content marketing is a way to ensure that every brand has the same message. They deliver valuable information that people desire and need.
Content marketers know how to create the right content for each channel at different times.
They also understand how to develop an effective strategy around promotion and distribution.
They think strategically about their actions and the reasons they do them.
This is the foundation skill set required to be a successful content marketing professional.
Why is content important?
Digital marketing campaigns are dominated by content. If you want to attract new customers, then you need to create valuable content for them. Blogging is the best method to do this. Blogging builds authority in your niche which makes you more trustworthy. Trustworthiness builds credibility and leads to higher search engine rankings. You get organic search traffic when you rank highly.
How long should my content marketing be lasting?
This depends on your goals. Some businesses only want short-term success, while others aim for long-term development. We recommend that you begin with three months worth of consistent content creation, and then review your work after that time.
Statistics
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
External Links
How To
How to make your videos more awesome?
Video Marketing is one of the most powerful tools of Content Marketing. It helps you connect to your audience, engage with them emotionally, and build trust. How do we turn boring into awesome? Let's explore some simple ways to do this!
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Tell a story. Storytelling is the core of any communication. Video marketing doesn't work without storytelling. If you want to tell stories, you must ask yourself what kind of stories you want to tell. Is it something entertaining? Educational? Inspiring? Inspiring? Get inspired by these stories, and use them for inspiration.
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Use images. Images can convey emotions more quickly than words. They allow us to connect with others and feel empathy. Don't forget images! You can embed images directly in your blog posts, or add them to your slideshows.
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Make it easy for people to share. If you want your viewers to spread the word, make it easy for them to do so. Include sharing buttons for your videos. Add social icons to your slideshows. Add "Share" buttons to your videos, especially if you have a YouTube Channel.
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Don't overdo it. If you have too many graphics and too much information, your viewer might lose interest. Keep it simple. A few striking images can be enough to attract attention and keep people's attention.
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Keep it short. People love to see short videos. A 5-minute video can help you create buzz about your brand.
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Get feedback. Listen to your audience. Ask your audience to share their experiences and tell you what they like. Ask them for their feedback to improve your content.
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You should create a plan. Now that you have made your first video, think of how you could create more. Can you create a series? Or maybe create a playlist with just the most popular videos?
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Test, test, test. It is not good to publish a video and then discover that nobody has seen it. You should test any video before it is released. Check out the reactions. You can then make changes based off those results.
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Repeat. Keep repeating steps 1--8 until you have the perfect formula. Once you know what works, you'll be able to create great videos time after time.
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You can measure the results. It is important to measure your videos' success. What was their performance? What are the preferences of certain audiences? These questions can help you refine your strategy.
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You can adjust as needed. Do not stop learning even after your video campaign launches. Learn from your mistakes and adjust your plans as necessary. The best marketers always look for ways to improve.
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Enjoy it. Video marketing isn't hard, but it does take patience. As you gain experience, new strategies, tactics, and ideas will be available to you to help grow your business.